Innovation Management

„I think, therefore I am.“

René Descartes

Business is a jungle. The market is permanently changing and companies, whether they want or not have to cope with it. Or – they must be able to lead their strategy in the way that the market readjusted them. There exist a row of analysis and procedures how to achieve it. However, it is important to realize one important fact. The dominant role in the current market system is played by a fussy customer. And it is just him who forms the utmost pressure on the preservation of the process of lasting changes.

It is not important what kind of product or service is provided. The today´s customer, we mean: your customer, has unusually high expectations. He is never 100% satisfied. He is looking for new possibilities, new suppliers, new products or services.

Therefore also we constantly alter our offer, approaches and portfolio of our services. Is there really any reliable instruction how to get ready for permanent changes? How to succeed in a strongly turbulent environment?

Primarily we have to accept the fact that change is a lasting and natural part of each successful business. Orientation on result, on customer needs, permanent changes of products and acceleration of production, acceleration of creation of profit and focus on quality are topics which we solved in the past. Nowadays these are a necessary condition, however, not the sufficient one.

Before now, businesspeople were only offering the product. Nowadays they focus on services and consultancy to their clients. Retail was oriented on locality of their business and on merchandising. At present they, above all, advertise the value which the customer gains when purchasing the product. The reasons for this are the Internet and e-business which are step-by-step changing the classical model of sale. Barriers for the entrance of the competition no longer exist. The process of creation of new thoughts and ideas is becoming a real competitive advantage.

Therefore we established the Innovation Management Development Centre®. In our centre there are people from different fields whose task is to create new stimuli, ideas and services:

• Complex models for effective management of companies


• Database of “the best practices


• Tools, methods and approaches in implementation


• Tailor-made projects to meet specific needs of the customers

DC VISION disposes of proved models for innovation management:

• Analysis and creation of innovative strategy


• Moderated brainstorming workshops focused on creation of new products and services


• Product audits, product positioning, definition of benefits for the customer


• Identification of new markets and opportunities


• Testing of conceptions - usage of the Internet for testing new products, services and brands


• Market surveys


• Product management

Orientation for result

The decisive factor in the whole process is surely the result. Consulting and training projects of DC VISION are complex projects which are focused on the achievement of concrete results on the side of the customer. These targets are defined at the beginning of the project and together with you we pick the best routes and methods how to fulfil them.

Typical targets of our projects can be defined as follows:

• Consulting and training projects of DC VISION are complex projects which are focused on the achievement of concrete results on the side of the customer. Targets are defined at the beginning of the project and together with you we pick out the best routes and methods how to fulfil them.