Making choices and decisions is the main product of the biggest and most successful organizations all over the world. Organizations, which don´t understand the importance of making good choices will lag behind its competitors..
The time before the product becomes obsolete is shorter and shorter. Therefore is now, more than ever, important to shorten the innovation cycle of your product. Only this way you will not stay behind your competitors..
Senior management is often unaware that the company is suffering from inertia, whichdoesn’t necessarily have to be caused only by internal factors, but can also be affected by a transformation of the current market in which the company is operating. In order to avert a crisis and stimulate dynamic growth, the fundamental requirement is to identify early on that a particular product, technology, or market segment is changing and that it isn’t simply a regular cycle-change to balance supply and demand.